We all seem to be trying to stay one step ahead of AI lately. So many fellow copywriters have told me they’re receiving directives from clients and agencies to ban certain words, certain — hem hem — punctuation marks in their work. I myself have felt the pressure too. I’ve started creating distance between the […]
The way you get people to your website is changing. It isn’t just about ranking on Google anymore — it’s about being recommended by ChatGPT, Perplexity, Gemini, and other AI tools. The statistics back this up. A Vox Media survey says that 61% of Gen Z and 53% of Millennials prefer AI tools to traditional […]
Few things can distract me from my morning read but Wordle has commanded my attention. The little word game lures me in with the hopes of cracking the code and feeling my first, comparatively effortless win of the day. It’s the sweet anticipation of impending success, the delicious challenge, that gets me onto my phone […]
Ever find yourself poised to write something important, staring at your screen summoning the words to come, and just then your eyes glazing over? Your fingertips hover over the keys but you don’t know where to start and that blank page is teasing you. The absence of words is deafening. Some people are just naturally […]
About 6 months into my freelance journey, I hit a snag. Suddenly, I had multiple clients, projects, and start and end dates. A pile of new enquiries demanded my attention. I had a growing bank of proposals to send out, invoices to chase after, and jobs to complete as deadlines loomed. Amidst the celebration (since […]
Over two millennia ago, Archimedes decided to take a bath. If he hadn’t, we might not be able to figure out the volume of a weirdly-shaped object today. At least, that’s what the storytellers want you to think. We wouldn’t have the concept of a eureka moment if Archimedes hadn’t run naked through the streets […]
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As an Australian-based copywriter and mentor, I acknowledge the Traditional Owners of the land I work and live upon, particularly the Boon Wurrung peoples of the Kulin Nation in my hometown, Narrm/Melbourne.
Language is the soul of a community. This land has heard the song of First Nations languages for millennia and I pay my respects to the oral tradition of storytelling which has been practised for thousands of generations here.
