Blog copywriting (and general content writing) that will help you share your knowledge, become a leader, and make an impact.

Imagine what you could do if you shared your expertise…

🌱 INSPIRE ACTION.

🌿 CREATE CHANGE.

🌳 MAKE AN IMPACT.

But to do all that, you need trailblazing content that creates conversation, provokes thoughts and action, and, yes, sucks up to both Google and AI (hey, ChatGPT!).

LET’S GET TO WORK
A hand running through strands of grass.

“You take my knowledge, sort out the waffle from the gems, polish ’em up, and share them with the world through the power of storytelling.”

That’s how Julie from Sounds Like This describes working with me.

Like her, you have so much knowledge. So much experience. Such a bold perspective. The world needs to hear what you have to say. What you have to say could change the world.

It’s just that ‘saying it’ is holding you back. Your ideas are clear and concise in your head but they come out scrambled on the page. 

It’s hard to know what’s relevant and what’s not. Hard to know how to structure your thoughts and write them in a way that’s engaging — or even coherent.

That’s why it’s so damn nice to have a content writer (aka a blog copywriter) in your corner.

Blog copywriting that builds credibility, trust, and connection with your people

As AI content spreads across the internet like a tea stain on a white tablecloth, people crave the personal. They want human connection. They hunt insightful opinions, original stories, and the irreplaceable lived experience. 

These things are good for SEO (search engine optimisation) and GEO (generative engine optimisation) too.

Google now prizes content that showcases the human touch through Experience, Expertise, Authority, and Trust (EEAT). Meanwhile, AI platforms are likely to quote from and cite brands that clearly know their stuff. 

Which is to say — your authentically human experiences and expertise are more valuable than ever.

So let’s lean on it. Your blog, freebies, email newsletters, and social media posts provide opportunities to showcase your experience and expertise, establish your credibility, and build trust.

ENQUIRE NOW

We’ve entered an era of originality.

Once upon a time blog copywriters simply regurgitated the best articles on Google to rank among them. Today, the internet demands better.

Now, content writing is about leaning into your lived experience, bold opinions, and professional insights to create content that’s as human as it is helpful.

As your content writer, I help give a clear and cohesive voice to your expertise and experiences. Together, we’ll create inimitable content (blog posts, articles, emails, and more) through:

I work with you to mine your expertise, personal anecdotes and industry knowledge for a unique perspective. Those interviewing skills from my Grad Dip in Journalism are finally coming through for me!

I go deep. My Bachelor of Arts (Honours) is finally coming in handy, helping me make sense of research jargon + communicate it clearly. As your blog copywriter, I scour primary sources, academic studies, and original data to back up every claim.

I transform your insights into narratives that connect with your audience on a deeper level with the help of storytelling techniques honed from a previous life as a travel blogger (RIP ARoamerTherapy) and 11+ years of content writing.

Unlike the 24-hour buzz of a LinkedIn or Instagram post, an optimised blog post has a proven lifespan of almost 2 years! I ensure every blog post is backed by SEO and GEO strategy and serves Google and AI all the good stuff with on-page optimisation.

Amanda examining dandelion while sitting in field of grass.

“Amanda has transformed my business website copy. She magically transformed my ramblings into succinct, client focussed copy. I could not be more pleased with the outcome. She was super easy to work with and delivered more than I expected. I shall be using her wordsmith services again and singing her praises to all I know!”

“Unlike all other SEO copywriters I have previously used, Amanda writes content to actually HELP the customer. She asked all the right questions to discover our brand voice and USPs. She thought like our customer, was highly receptive to feedback … SEO best practices were applied, while user engagement was the priority. Amanda has a unique combination of talents, and once you are used to her quality level it’s hard to work with anyone else.”

“Amanda is a copywriting chameleon … She took the time to understand the requirements, content objectives, and audience, which showed in her well-crafted copy and faultless editing. Professional, creative, and an absolute delight to work with – I could not recommend Amanda highly enough!”

“Working with Amanda was incredible! She helped me with blog posts and her SEO keyword research was so in depth and practical from both the Google and user-experience perspectives. The feedback video was next level, basically a masterclass, and I walked away with so much I can easily implement as well as keep in mind for writing new posts. I highly recommend Amanda for all copywriting, SEO and copy editing services!”

“Amanda is the best. Easy to work with and great at teasing out the details. But most of all she is unmatched in her ability to produce content that is engaging on brand and delivers results.”

“What a wonder Amanda is to work with. She helped update a few of our blogs and not only did she offer a prompt, easy and professional service, she ensured that she explained every change she made so I could learn from her too, what a legend! I can’t wait to see the impact the changes have made to our SEO and our visibility online and look forward to working together in the future.”

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Content writing services

  • Website content strategy

    Strategic content planning to help you get found.

  • Blog copywriting

    High-quality blog posts to help you build trust.

  • Email copywriting

    Storytelling emails that help you build community.

  • Website content audit

    An action plan to make your words work better for you.

  • Blog topic ideation

    15 blog topics + guidance to create a strategic blog.

  • Blog refresh

    Blog post updates to attract more organic traffic.

  • Content editing

    Copy editing for clarity, personality, and SEO.

    Learn more.

  • Copy reviews

    Recorded feedback on your copy.

    Book now.

ENQUIRE NOW

A strategic blog can help you…

✓     Be found online through SEO and GEO

✓     Get more people to your website

✓     Build your leadership authority

✓     Establish trust with your readers

✓     Create content you can repurpose across channels

Work in the wild

THE HAIRY PILLSOUNDS LIKE THISS MONEYRELEARN DIGITAL
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I’ve worked with The Hairy Pill® since 2022, building the content on their Hair Loss Hub to drive organic traffic to the website. Detailed blog posts are supported with evidence scoured from medical journals. We’ve also worked together on building out their FAQs and improving their email sequences for existing patients.

The Hairy Pill logo in block letters.
VIEW THE HUB

Julie came to me several years ago with the admission that her website was “a complete mess”. Alongside website copywriting, we work on a content marketing strategy. We updated and optimised all existing blog posts before moving on to writing new blog posts to showcase Julie’s exceptional expertise and position her as a leader in her industry.

VIEW HER BLOG

I’ve worked on a huge range of blog posts and articles for S Money to help build out their News blog and grow organic traffic from Google. SEO has a heavy focus so I do extensive keyword research and deep dives into product PDSes, structure the posts to include longtail keywords, and write intros designed to target feature snippets.

VIEW MY WORK

Martin needed a high-quality, in-depth cornerstone content piece that would garner attention for his new business Relearn Digital. I developed an SEO strategy and worked with Martin’s in-depth videos and voice notes to create a piece that showcases the depths of his knowledge. He’s also enlisted me to review course materials and guest post on his blog.

VIEW CONTENT PIECE

Blog copywriting packages

  • 1 BLOG POST

  • Detailed questionnaire
    Keyword research
    In-depth topic research
    Expert interview (if needed)
    1 blog post
    Up to 1500 words
    On-page SEO
    Title tag + meta description
    Design + image suggestions
    2 rounds of revision
    Proofread

  • Starting from

    A$700

    GST FREE

  • BLOG STARTER

  • 1hr strategy call
    Keyword research
    In-depth topic research
    15 blog topic ideas
    3 blog posts
    Up to 1500 words each
    On-page SEO
    Title tag + meta description
    Design + image suggestions
    2 rounds of revision
    Proofread

  • SAVE 10%

    A$2700

    GST FREE

  • BLOGBUSTER

  • 1hr strategy call
    Keyword research
    In-depth topic research
    15 blog topic ideas
    6 blog posts
    Up to 1500 words each
    On-page SEO
    Title tag + meta description
    Design + image suggestions
    2 rounds of revision
    Proofread

  • SAVE 20%

    $4000

    GST FREE

ENQUIRE NOW

My blog copywriting process

Once I’ve received your enquiry, I’ll reach out to you with my availability (please give me 48 hours to respond — company of one over here!). 

We may chat in more detail in an Intro Chat over Zoom. If you’re not even sure what you need, I can suggest ways to create or improve your content strategy. Then I’ll send you all the details of the proposed project, including the cost and timeframe. 

If you’d like to go ahead, simply accept the proposal within 7 days. If not, just shoot me an email saying thanks but no thanks — no hard feelings!

We kick off with a questionnaire, where I’ll ask you everything I need to know to get started. There is NO such thing as being too detailed! Tell me everything you can and send me ALL the documents you think may help me write your content. 

I may also follow up the questionnaire with further prompts to mine your deep knowledge and unique perspective. This is what makes your content truly original. 

You may choose to share more information with me in dot points, as a voice message, or in another Zoom call where I can record your thoughts. 

It’s time for me to disappear into your world. I’ll conduct keyword research for SEO and rigorous topic research. Then I’ll create an outline for the content. I may shoot it to you at this point for approval or to fill in any knowledge gaps. 

Then I’ll write the optimised content between brainstorming beach walks. Once it’s ready, I’ll send you the first draft as a Google Doc.  

I consider our work together as a collaboration, which means I invite you to (digitally) scribble all over the first draft. Using track changes and comments, you can add your expertise where you see fit and fact-check where necessary. 

I want you to OWN these pieces. We will complete two rounds of revisions before I brew one last cuppa, conduct a final proofread, and send you the finished draft. 

The part where you’re all in.

I’m blessed with repeat clients and retainers, which means I have limited availability throughout the year. The lead time for a new project (how long it takes before we can start working together) can be anywhere from a few days to a few months, depending on how big the project is.

Cancellations and roadblocks occur. When they do, I pounce on my waitlist — the list you’ll be added to if you fill out this form.

Please pour yourself a nice big cuppa and answer the questions with as much detail as possible. It helps me gauge whether I’m right for you (if I’m not, I’ll email you my best copywriter recommendations). And it means we can hit the ground running if a space opens up.

Got questions? Read the FAQs.

Content writing FAQs

Content writing involves writing educational, entertaining, or thought provoking digital content that showcases your expertise and experience. 

This type of strategic content is an important part of your marketing efforts, driving organic traffic (it brings people to your website without paid ads), raising awareness of your brand, answering your prospects’ questions, and building your credibility.

It can take the form of:

  • Blog posts and other articles
  • Email newsletters
  • E-books
  • PDF freebies
  • Papers
  • Guest posts
  • Case studies
  • PR articles

While I use the terms interchangeably, there is an important distinction between a copywriter and a content writer. 

Copywriting is about understanding and talking directly to your audience to help them decide whether to use your service or product. Its main purpose is to sell or persuade and its main aim is conversions. A copywriter can write anything from sales pages and launch emails to ads and taglines. 

Content writing is about educating and entertaining them. Making them think. Helping them learn. Its main purpose is to inform and its main aim is to drive traffic to the website (and build your authority and trust). A content writer can write a broad range of informational pieces, including blog posts, PR articles, e-books, freebies, and email newsletters. 

So why do I use the term ‘blog copywriting’? Easy — SEO! It’s what people are searching for. Sometimes using on-page SEO and the language of your audience means you might not always use terms that are 100% accurate in your mind. But what’s more important is that your readers understand you. And if my prospective clients think I’m a blog copywriter, that’s what I am!

Psst. I’m also a copywriter in the traditional sense, since I provide website copywriting services as well as blog copywriting (aka content writing) services. 

I’m not a website designer but my blog copy often includes recommendations for different components of the post, including image suggestions and design ideas. I also provide advice to make sure your on-page SEO is in place once the copy is uploaded. 

I can also upload your blog posts onto your website for you for an additional cost. If you prefer the professional route, I partner with some amazing experts, including Ola Digital and Design Salad Studio and will happily refer you to them. 

Absolutely! I have often taken over the whole job, including not just the content writing but coming up with the blog post topics based on extensive keyword research (aka, finding out what your people want to know), finding or even creating images on your behalf, and uploading the lot.

It’s not my specialty but I can absolutely write social media posts for you and I love a change from my classic blog copywriting! For an additional cost, I can also write social media posts to help you promote each freshly published blog post. 

Once again, while email copywriting isn’t my specialty (SEO copywriting is my true forte), it is ABSOLUTELY a part of my content writing services. For an additional fee, I can also write emails to promote your freshly published blog posts.

This rarely happens but I want to make sure we have your copy just right. I’m always open to working outside the original scope, including making further revisions, although any work outside the original scope will be charged at a rate of $150 per hour.

It depends. If it’s a small project — just one website page — I may be able to squeeze it in at the last minute. A rush rate of 25% applies to projects with a deadline within 48 hours.

Big projects — multiple website pages or a whole website copywriting project from scratch — take time. It may be a few weeks, possibly months, before I can begin work on them so you’ll need to think ahead and submit your enquiry with a generous deadline in mind.

I understand. Sometimes, you don’t quite know what you need. Or you do but it doesn’t fit into a neat description. Perhaps you’ve already written a rough draft of your website page and you just need someone to pull it all neatly together. Sometimes you just need feedback on your copy in a detailed copy review. 

Alongside fixed rates, I also offer flexible Copywriter in Your Corner hourly rates. Book any number of hours you might need (I can help you figure out a ballpark timeframe) and we can get to work on a range of ad hoc projects for your business.

Looking for some flexible copywriting support?

I getcha! Sometimes website copywriting packages are just way too square for your copywriting needs. I can join you for 90 days to collaborate on a content strategy and plan to achieve your goals. Together, we’ll take all the ideas in your head, figure out the most strategic approach to achieve your goals, and create the content to turn intention into action.

Learn more.

Ready to publish like a pro?

Get my FREE Before You Publish checklist + become more confident about the blog posts and website pages you put out in the world!

As an Australian-based copywriter and mentor, I acknowledge the Traditional Owners of the land I work and live upon, particularly the Boon Wurrung peoples of the Kulin Nation in my hometown, Narrm/Melbourne. 

Language is the soul of a community. This land has heard the song of First Nations languages for millennia and I pay my respects to the oral tradition of storytelling which has been practised for thousands of generations here.