Spy on some of the special projects I’ve done before.

“Amanda has transformed my business website copy. She magically transformed my ramblings into succinct, client focussed copy. I could not be more pleased with the outcome. Amanda was super easy to work with and delivered more than I expected. I shall be using her wordsmith services again and singing her praises to all I know!”

– Julie Murray, Sounds Like This

Sounds Like This.

The copywriting retainer: Website copywriting | Content marketing strategy | Blog copywriting | Email copywriting

My job: Julie came to me several years ago with the admission that her website for Sounds Like This was “a complete mess”. Together, we have worked to simplify and optimise her website copy before moving into content marketing strategy. We updated and optimised all existing blog posts before moving on to write new blog posts to showcase Julie’s exceptional expertise and position her as a leader in her industry.

Sample copy:

Play-Based Early Childhood Music Programs That Contain More Brain-Changing Meat
Than a Four’N Twenty.

Our music classes for children are never just about the music. But they’re always ALL about the children.

We combine music and sensory play and we always, ALWAYS let the children lead the way.

Expect puppets and bubbles. Ribbons and rhymes. Drumbeats and lullabies. Stories and singalongs. Anything that helps children explore sounds, senses, and music-making through natural play.

Peep my work.

The Hairy Pill®

The copywriting retainer: Website copywriting | Blog post copywriting | Email copywriting

My job: I’ve worked with The Hairy Pill® for almost two years, building the content on their website to educate and convert. I’ve bolstered their Hair Loss Hub by writing a range of detailed blog posts supported with data from academic studies.

In 2023, we rewrote all website pages to showcase their expertise with informative content and provide a more nurturing voice to support people on their journey. SEO and UX were top of mind.

We’ve also worked together on building out their FAQs and improving their email sequences for existing patients.

Sample copy:

Put away the rubbing foams, the complicated kits of yesteryear, and the $10k you were ready to spend on complicated procedures.

Give your hair a new lease on life with The Hairy Pill®, a prescription hair loss treatment that includes regular consultations with specialist hair loss doctors who can personalise your medication specifically to your needs, down to the milligram.

Peep my work.

A screenshot of The Hairy Pill website with the title:

A screenshot of an intro to The Hairy Pill with the heading

S Money.

The copywriting retainer: Blog post copywriting | Cornerstone content copywriting | PR copywriting

My job: I’ve worked on a huge range of blog posts and articles for S Money to help build out their News blog and grow organic traffic from Google. SEO has a heavy focus so I do extensive keyword research, structure the posts to include longtail keywords, and write intros designed to target feature snippets.

Sample copy:

It’s home to Big Ben, Stonehenge, the much-loved Devonshire tea, and of course, the Queen herself. The United Kingdom has plenty to offer and now it’s calling you.

With a destination famed for its iconic attractions, it’s hard to know just how much cash you’ll use to make your holiday everything you’ve dreamed of.

On average, it’s a good idea to put aside enough for £100 of currency in the UK each day but your budget will ultimately depend on how you like to travel (for example, budget or luxury) as well as how long you’ll be away for.

Peep my work.

Dr. Olivia Lee Ong: The Heart-Centered Doctor.

The projects: Brand strategy | Copy coaching | Copy editing.

My job: Olivia and I worked together to consolidate the brand foundations and refine three website pages she’d written (the Home page, About page, and Work with Me page).

Sample copy:

I see you. You’re the heart-centered and intuitive medical doctor not thriving at work.

You’re feeling burnt out. You’ve lost your soul purpose in life and you feel trapped and uncertain of your current situation and future.

You may be struggling to connect with your family and friends as you feel so disconnected from yourself. And that’s lonely.

But it doesn’t have to be. You are not alone. As a doctor myself, I’ve customised leadership and career advancement coaching for doctors to empower you to have the heart-centered life and career you truly deserve.

Peep my work.

Inspiring Landscape Solutions.

The projects: Website copywriting | Lead magnet copywriting | Copy editing

My job: Parveen has hired me on numerous occasions to audit, update/edit and write website pages to help attract more people to her website through organic traffic and email marketing.

Sample copy:

Create a show-stopping garden custom designed for you and your family’s needs.

Ready to have your garden work for you? Say goodbye to pesky problem spots and make the most of every part of your garden. Create a fun play area for your children, build in a meditation corner, or enjoy beautiful, low maintenance flower beds that will help you unwind after a busy day.

Our custom landscape designs personalise your Australian garden around YOUR needs, both now and into the future.

Peep my work.

“Amanda was really lovely to work with. I’m very glad I found her and can’t wait to get onto the next project together! Really prompt, collaborative, full of ideas and enthusiasm!! Thank you!! :)”

– Parveen Dhaliwal, Inspiring Landscape Solutions

Ready to work together?

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As an Australian-based copywriter and mentor, I acknowledge the Traditional Owners of the land I work and live upon, particularly the Boon Wurrung peoples of the Kulin Nation in my hometown, Narrm/Melbourne. 

Language is the soul of a community. This land has heard the song of First Nations languages for millennia and I pay my respects to the oral tradition of storytelling which has been practised for thousands of generations here.