Welcome to the Copy Shop.

Copywriting resources to help you build the skills, confidence + clarity to master your brand copywriting.

The best person to write your brand copy?

It’s you. It’s always been you.

You just need to develop the skills + confidence to know you’re nailing it.

Well, brew yourself a tea and pull up a chair!

These copywriting resources (workbooks, guidebooks, templates, and more) will give you the direction you’ve been looking for.

No more second guessing and winging it.

These tools will help you learn how to develop your brand voice and messaging, build your SEO, or find new copywriting techniques and strategy to captivate your audience.

And I’ll let you in on a little secret.

They’re the same resources I’ve developed over almost 10 years in copywriting and use daily with all my existing clients.

Ready to build the confidence, clarity, and skills to write brand copy that resonates with your people AND with Google?

Brand Messaging Toolkit

Gain clarity on what to write (and how) to tap into your audience’s deepest struggles and desires and compel them to say YES to your solution. All with a simple template and straightforward process I use to uncover the right messaging and brand voice for my clients.

Spill the tea!

Copywriter’s Reference Guide

The only copywriting reference book you’ll ever need to stay consistent in your writing and confident about hitting the publish button. This is a cheat sheet that answers all your grammar, spelling, copywriting style quandaries in a 70+ page downloadable PDF.

Ditch the googling!

Did someone say free copywriting resources?

Hit publish with confidence with the free Before You Publish Checklist.

Use the same quality-control checklist I created while managing a team of copywriters. Tick off each copy + SEO item in this checklist so you can hit publish confident in the knowledge that you’ve optimised the hell outta your content.

DOWNLOAD CHECKLIST

“Your checklist is so comprehensive and everyone should sign up for this amazing freebie. Get on it peeps.”

– Shay Bianco, Shay Bianco Consulting

Your personal copywriting consultant

I’m Amanda, a word-lovin’, tea-sippin’ SEO website copywriter and restless nomad.

I believe that every brand (and every person behind it) has a story. That story deserves to be told. Your brand deserves to be discovered, your expertise shared.

Through our words, we can create belonging, community, loyalty. We can incite people to action. We can eliminate differences. Promote understanding. Cause change.

Every brand has a story to tell that can make a difference. That’s why I’m committed to helping you to talk about your brand with confidence and clarity so you can build real connections and a loyal community.

Meet me digitally.

Need a little more hands-on help?

I getcha! Sometimes it helps to have a little more guidance. I can also join you on your copywriting journey through website audits, content strategies, copy editing, and so much more. Banish the overwhelm, find clarity in your brand messaging, and communicate with confidence with my copywriting coaching.

Book 1:1 copywriting coaching.

Ready to publish like a pro?

Get my FREE Before You Publish checklist + become more confident about the blog posts and website pages you put out in the world!

As an Australian-based copywriter and mentor, I acknowledge the Traditional Owners of the land I work and live upon, particularly the Boon Wurrung peoples of the Kulin Nation in my hometown, Narrm/Melbourne.

Language is the soul of a community. This land has heard the song of First Nations languages for millennia and I pay my respects to the oral tradition of storytelling which has been practised for thousands of generations here.