Every brand has an origin story.

This is mine.

I’ve been a writer for as long as I’ve been able to hold a pencil and a copywriter for my entire professional life.

The ability to write eloquently has been a skill of mine born of passion and nurtured through education and profession.

But from the moment I began writing copy for a digital marketing startup, I found myself repeatedly questioning the value of an outsourced copywriter.

Sure, we come with perks. Most notably, that the skills we bring to your content also banishes your anxiety.

We whip up content in a week that you might take six months to finally conjure.

And your branded content gets an official tick of approval from the wisest wordsmiths among us and eases your self-doubt.

But even as I built a successful copywriting business, a nagging thought kept creeping into my mind.

Aren’t the best words born from the passion behind the business?

WHAT IF…

Small do-it-all business owners never needed to hire another copywriter again?

WHAT IF…

They had the tools and the confidence to become their own content bosses?

More than a copywriter…

Hola amigos! I’m Amanda, the words and brains behind Amanda Jane Copy.

Chances are, if you opened a window to any part of my childhood, you’d find me immersed in storytelling. Whether reading a book, writing an epic, or playing, I was in love with stories.

When I returned to Australia after my first summer abroad, I ached to tell everyone of the Maasai hands I shook, the literal zebra crossings, and the theft of my cap in a Nairobi slum. I was only ten but I knew I wanted to help people understand the world – and themselves – a little better through storytelling.

As a young adult, I held onto that dream but buried it beneath what I thought I should be doing.

I studied, twice (International Studies and Journalism). I interned with UNICEF in Nepal but I hated the 9-5 humdrum of meetings and policy making.

It was the micro details I cherished. Eating dahl and yoghurt with my colleagues in tiny one-room restaurants. Riding pillion on motorbikes. The smiles and stares of the children in the orphanages I visited.

Despite my best efforts, life sent me to a cubicle, where I managed the content production for a digital marketing agency. It was as good a job as I would ever get. And it never felt quite right.

I started thinking about that little child who dreamed of the whole world and all the stories just waiting to be told.

And I began yearning for the freedom to roam. I wanted to be free from the work-induced brain fog. To fire up those creative synapses and start telling stories that help others reconnect to the world and to their inner child (who we so often ignore).

So I quit my job in early 2018 and became a freelance copywriter and digital nomad.

Amanda Jane in 2021, smiling and reaching her arms out wide with excitement

And now…

I’m here to empower you to communicate your brand messages with confidence and clarity so you can build real connections and a loyal community.

Because having a business is so much more than providing a product or a service.

It’s about cultivating an entire brand ecosystem full of good energy and positive connections. A thriving brand is like a healthy tree, with strong brand roots and lush content that attracts all the right fauna.

I’ve come a long way since starting my freelance journey. For a long time, something still didn’t sit right. By writing people’s stories, I felt like I was stealing their voice.

And I realised that the best person to tell the story is the person who has lived the story. The best person to sell the brand is the person who lives and breathes the vision.

So I created copywriting services and resources to help YOU strengthen your brand story, find your voice, and communicate with confidence and clarity.

What are you looking for?

“Amanda has a unique combination of talents, and once you are used to her quality level it’s hard to work with anyone else.”

Michelle YuleFinspo

“AJ is the best. Easy to work with and great at teasing out the details. But most of all she is unmatched in her ability to produce content that is engaging on brand and delivers results.”

Martin CarlillRelearn Digital

“AJ has transformed my business website copy. She magically transformed my ramblings into succinct, client focussed copy. I could not be more pleased with the outcome. AJ was super easy to work with and delivered more than I expected. I shall be using her wordsmith services again and singing her praises to all I know!”

Julie MurraySounds Like This

“Amanda was nothing but a dream to work with from the very beginning. Her expertise was proven time and time again as she delivered the most eloquent, yet super on brand words for my business. Reading back on the copy she wrote for me, it was like she was in my head! She’s not only professional and such a leader in her field, she’s also just such a kind human and it was nothing but a pleasure to work with her.”

Gabbi JohnstonGabbi J Digital

“Amanda is one of those rare and special people who exceed your expectations and over-delivers beyond any expectations you may have … To top it off, while she is obviously hugely professional, Amanda is so much fun and simply a joy to work with. This is someone I would definitely not hesitate to recommend to anyone/everyone who needs any of her services.”

Mari YammasIDOPILATE

“Amanda is a copywriting chameleon. Her ability to create captivating and relevant content for industries as varied as insurance, e-commerce, and travel is exemplary … Professional, creative, and an absolute delight to work with – I could not recommend Amanda highly enough!”

Sonakshi BabbarCrohn’s & Colitis Australia

“Amanda was able to create a brand storybook and voice for our company which the team are proud and excited about. We had tried other copywriters before but Amanda is in a league of her own with her style and ability to digest complex topics and make them fun and informative for the reader. We look forward to working with Amanda for more projects!”

Rishi KherHoly Sanity

“Amanda is truly a pleasure to work with. We went to her feeling confused and overwhelmed and she helped us clearly craft our voice. This alongside with her amazing copy has given us a lot of clarity in our business! Amanda’s website copy and brand storybook was wonderful and has helped us truly understand how we want to position ourselves!”

Harinandhini TamilchelvanHeuristika Education

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As an Australian-based copywriter and mentor, I acknowledge the Traditional Owners of the land I work and live upon, particularly the Boon Wurrung peoples of the Kulin Nation in my hometown, Narrm/Melbourne.

Language is the soul of a community. This land has heard the song of First Nations languages for millennia and I pay my respects to the oral tradition of storytelling which has been practised for thousands of generations here.

Every brand has an origin story.

This is mine.

WHAT IF…

WHAT IF…

More than a copywriter…

And now…

What are you looking for?

Copywriting resources

Copywriting mentoring

Website copywriting

Ready to publish like a pro?