Nope. And here’s why:
1. VIP Days give the wrong idea about copywriting
High quality copywriting comes from extensive research and strategy. Copywriters need time to gather audience, topic, and keyword research. We need to analyse data and competitors. We may need to experiment with brand voice before we write the strategic copy.
The best copywriting happens when it’s collaborative, giving you (the client) time to sit with the words and figure out what works and what doesn’t. Not to mention, editing is always done best with a fresh eye.
2. We all have off days — I’d rather not bill you or deliver subpar work if that happens.
The human mind spends almost 50% of the day wandering away from the task at hand. And that might be on a good day.
Sometimes, the inspiration won’t come. Sometimes, energy is low or distractions assault us.
Rather than force it — and produce potentially subpar work in the process — I prefer to walk away from the laptop and do other things when the focus doesn’t come. And you can’t do that when you’ve promised a mountain of work in a day.
3. Creative magic works best when you give it time
Research tells us our brains work best when they can toggle between focused and unfocused modes.
We need time to focus and to daydream.
Daydreaming triggers a ‘default network mode’ in the brain that enhances creativity, improves decision making, and nurtures outside-the-box thinking.
The productive focused mode thrives off the fruits of daydreaming.
When I schedule your project, I allow time for daydreaming and off days in the project timeframe.
It might only take me 8 hours to create your content. But it will be 8, highly focused, highly optimised hours. But I will never force 6, 7, or 8 highly-focused hours into a single day.
P.S. I only bill you for the focused time. That moment where I hit the ‘eureka’ idea for your brand voice while I’m walking along the beach or hanging out the washing? That’s on the house.
