Uncover your distinctive brand voice and create mind-reading messaging that makes your brand stand out.

Learn my straightforward process to identify exactly what to write and how to write it to call in and speak to YOUR people.

Find the right words and talk about your offers with confidence and ease.

The Brand Messaging Toolkit will help you tap into your audience’s minds so that you can uncover powerful messaging that will speak to their challenges and desires.

GIMME!

This Brand Messaging Toolkit is for you if…

Your brand voice feels stale and isn’t hitting home with the people you want to serve.
You can’t find a way to leapfrog the technical jargon and write about your stuff in a simple and relatable way.
You need to zoom out and gain fresh perspective on what will most resonate with your people.
You can’t even get the first word on the page, let alone master a whole website.

The Brand Messaging Toolkit helps you overcome the brain fog and cull the waffle so you say exactly what you need to say to win over your readers.

Using the Brand Messaging template, you’ll create a focused messaging strategy that will:

✓ Help you step away from your brand and offerings and see them more objectively.

✓ Give you the right words and phrases to use that you KNOW will resonate with your readers.

✓ Home in on your reader’s precise challenges and desires so you can speak directly to their needs.

✓ Help you develop a strong and unified brand voice.

✓ Give you more confidence to sell through your words.

✓ Make the writing process so much easier.

I NEED THIS TOOLKIT!

“I’ve always struggled with words so this has been amazing! I feel quite overwhelmed when I have to write something for my business/brand or for clients because I struggled to keep it clear and consistent without it feeling too repetitive and boring. If you’re like me, plagued by writers block, brain fog or ADHD, this resource will make writing so much easier. It helped me immensely!”

– Jessica Schadowsky, The Foreign Locals

Amanda Bensted wearing a red hat and smiling off camera

What if I told you everything you need to write your copy is right in front of you?

Writing your website or sales pages doesn’t have to end with a head banging against a desk (please don’t do that!).

You don’t have to start from scratch. And your writing doesn’t have to be guesswork either.

There is a cheat sheet to help you craft the right message. To write the kinds of words that’ll sing to your audience. The type that’ll make them go: “Get out of my head!”

So how do you uncover this data and start getting the words on the page quickly and confidently?

With this Brand Messaging Toolkit.

I’ve developed this toolkit during my 8+ years of copywriting to create cohesive brand voices for my clients. Today, it forms the groundwork for every page I write for my clients to ensure our message is precise, strategic, and music to their readers’ ears.

I WANT THAT!

What you’ll get…

My Brand Messaging template

A customisable spreadsheet template so you don’t have to start from scratch. It contains 3 tabs that will help you conduct customer research, craft messaging from your findings, and create a Word Bank to identify a strong and cohesive brand voice.

Self-pace written and video guidance

You’ll get short, straightforward video explainers (along with written materials) from yours truly to guide you through how to use the various tabs.

Support materials

Swipe files for customer research questionnaires and prompts for brand voice ideas. Additional reading recommendations, helpful resources, and MORE, all available on a Notion dashboard.

Real life brand messaging examples

If you’re like me, you work best with examples along the way. See the Brand Messaging template in action, applied to 3 big brands (Mailchimp, Who Gives a Crap, and Go-To Skincare). PLUS access the way I’ve used the messaging guide to write THIS EXACT SALES PAGE (oooh how meta).

All that for just … AU$170

GET IT HERE!

“This toolkit really helped me narrow down on my brand voice, especially as a starting wedding planner. It has made me more confident in updating my website and writing my website and social media copy. I was happy to receive the very handy spreadsheet; I liked not having to come up with something, but being provided with a tool I could customise. Amanda provides clear instructions, both written and in video, and additional resources to peruse. While the toolkit and instructions are in English, it can easily be adapted for use in other languages. I highly recommend!”

– Jolanda Gelissen, Jojo’s Weddings & Events

FAQs

I’m a business owner, not a copywriter – is this for me?

Absolutely! I’ve designed this toolkit specifically for you, so that you can get out of the self doubt and overwhelm spirals and start writing copy with confidence and clarity! I try to keep the jargon to a minimum and explain everything in the simplest terms possible.

I AM a copywriter – can I use it?

Naturally! With a few simple spreadsheets, I can switch instantly between brand voices and remind myself at a glance of the fundamental message we want to impart to create magnetic, mind-reader copy.

I strongly encourage you to use the spreadsheet for your own benefit. But it cannot be shared with clients as part of your own service offerings.

I’m not familiar with Google Sheets – can I use Excel instead?

I’ve given a detailed explainer on the dashboard to show you how to use the spreadsheet in Google Sheets. But you can also download it as an Excel spreadsheet – please note, formatting and functionality may be different in Excel.

Writing isn’t my forte – is this going to help?

This toolkit will help you structure your sales pages and other messaging materials and will even give you the words and phrases to use that will resonate with your audience. Once you’ve done the research and established a strategic messaging framework, you don’t have to do much else!

But if you’re still concerned, you’ll have access to some more 1:1 help through my copy mentoring services.

How long does it take?

I’ve provided self-paced video trainings, which means you can take your time. Much of the toolkit can be completed within a few days, though it might help to let the ideas percolate over a week or two (I often do!).

How do I access the toolkit?

Once you’ve paid, you should receive an email with a link to the toolkit within half an hour. The Branding Messaging Toolkit is a digital resource that lives on Notion (an online resource platform).

The spreadsheet is available from the Notion dashboard but once you access it, you will need to create a copy and save elsewhere for keepsies.

If it doesn’t arrive, please contact me immediately at hello@amandajanecopy.com so I can get it into your hands ASAP!

If this resource doesn’t help me out, can I get a refund?

Since this is a digital product, your purchase is final and non-refundable. I’ve tried to make sure you’ll get the most out of this toolkit by providing detailed training videos and texts but if you’re stuck, I also offer a discounted consultation call within the course so we can work through your sticky points together!

Ready?

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As an Australian-based copywriter and mentor, I acknowledge the Traditional Owners of the land I work and live upon, particularly the Boon Wurrung peoples of the Kulin Nation in my hometown, Narrm/Melbourne.

Language is the soul of a community. This land has heard the song of First Nations languages for millennia and I pay my respects to the oral tradition of storytelling which has been practised for thousands of generations here.